
These days, all research fundamentally begins in one place, in the Google.
O Google My Business is a platform from the Google which makes it possible for businesses to gain more prominence in search results on their channel by creating a public profile.
With this platform, your company can include a variety of information:
- Name;
- Contact number (makes it easier for the user to call you directly);
- Website;
- Location (address, which can be shown on Google Maps);
- Products and/or services available;
- Opening hours;
- Reviews;
- Logo;
- Photos
- ...
It allows you to present your company to users in a simple and intuitive way, by searching in the Google e Google Mapsincrease visits to your website or online store and increase sales.
O Google My Business also called Google My BusinessYou can create publications that will appear next to your company information and are defined in 4 categories:
- Offers;
- Products;
- News;
- Updates.

What are the advantages of Google My Business?
- Ease of appearing in Google search results.
- Increased visibility, as it stands out more.
- Easy to highlight important information about your services/products;
- Ability to get more qualified traffic to your site.
- Get more people to visit the physical store;
- Increases credibility, i.e. how it appears in Google searches the user considers serious.
- Statistics on various metrics are available.
- Great for SEO (Search Engine Optimization).

It should be noted that it is not necessary to have a physical address or a website in order to create an account on the Google My Business. But if you have a business with a physical space, it is essential to have an account.the maid.
How important is Google My Business for a Digital Marketing strategy?
After everything we've shown you and the benefits you can enjoy, the Google My Business is essential to include in your Plans. You can better understand your target audience, discover their characteristics and draw up more focused and objective strategies. As already mentioned, you can obtain various reports to better structure your strategy and get more results.
If you want to create a Google My Businesswe can do it for you. With extensive experience in creating accounts Google My BusinessWe are a benchmark in the sector in Portugal. Talk to us.