What you need to know to get results on social media


Social networks

Social networks have become increasingly important and everything is moving in the right direction. tendence is becoming more and more pronounced. With more and more users present on social networks such as Facebook, Instagram e LinkedInAs a result, they have become part of the daily lives of all those who use these platforms to get to know new brands and get closer to their favorites.

Each social network has its own matrix and each user's perception also influences what should be published. Facebook and Instagram are geared towards B2C - Business to Consumerwhile LinkedIn is suitable for B2B - Business to Business. It should be noted that Facebook is the largest social network and has the most users, so it can also develop B2B strategies, but with creativity.

Companies that are already in touch with this reality include an associated budget for social media in their marketing department investments, because they know the importance of attracting and retaining customers is enormous.
Having well-defined and detailed strategies for achieving goals is key to success. These objectives are not always related to sales. Customer support channels and improving service, increasing awareness in a particular segment or even maintaining an active community can be some of the objectives.

Statistical data
In cases where the objective is to obtaining leadsIt's important to note that you should manage your posts well between those about your products/services and other subjects that might interest your potential customers. You shouldn't focus exclusively on publishing your products, but you should include news about the area in which your business is present, in order to gain more notoriety in your community. The focus should be on providing a good experience for those who follow your business on social media. Each case is different and each business should adjust its strategy taking into account the area in which it operates.

The most important thing is that the content communicates and creates a connection with the target audience, so much so that they feel the need to comment, save and share the publication as if it were a treasure so that it isn't lost or forgotten. The content should be original and captivating whenever possible and the language should be adapted to the audience, i.e. it's not the same to communicate to different generations. Content should be differentiated and diversified, such as images, videos, lives, gifs, infographics, etc.

O positioning your brand defines how you want it to be perceived in your customer's mind. What sets your company apart? Perhaps this is the great asset that can set you apart from the rest of the competition. Quantity does not mean quality, i.e. the number of posts and the topic of each one on social media should be defined in advance. An effective way is to draw up a three-month schedule for your business, which will help you to present the various themes and not be repetitive, which will lead to success on your digital channels.
Social networks

As already mentioned, the most relevant social networks today are Facebook, Instagram and LinkedIn, but there are other choices, but that doesn't mean you have to join them all. It won't do your company any good to be present on all the social networks if you don't work them properly. Imagine yourself in the mind of your potential client who visits one of your business's social networks and hasn't seen any posts for over a month. This indicates a bad impression of your company.

Depending on your area of business, you should select the most important social networks for your business. And how do you choose? It's much simpler than you think: you need to understand which social networks your customers are on, because after all, it's for them that you're going to publish your content.

It's essential that you don't just create posts, but that you evaluate their results on the social networks where your business is present. Measuring results is essential for a digital marketing strategy. Each social network has its own statistics that you can analyze and reflect on.

Social media management isn't as easy as it first seems, but with us you have all the advantages you need to build your success and get more out of it. If you want to grow your brand on social media, Creat Marketing is your agency to take your brand to the next level.

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