Social networks have become increasingly important and everything is moving in the right direction. tendence is becoming more and more pronounced. With more and more users present on social networks such as Facebook, Instagram e LinkedInAs a result, they have become part of the daily lives of all those who use these platforms to get to know new brands and get closer to their favorites.
Each social network has its own matrix and each user's perception also influences what should be published. Facebook and Instagram are geared towards B2C - Business to Consumerwhile LinkedIn is suitable for B2B - Business to Business. It should be noted that Facebook is the largest social network and has the most users, so it can also develop B2B strategies, but with creativity.
Companies that are already in touch with this reality include an associated budget for social media in their marketing department investments, because they know the importance of attracting and retaining customers is enormous.
Having well-defined and detailed strategies for achieving goals is key to success. These objectives are not always related to sales. Customer support channels and improving service, increasing awareness in a particular segment or even maintaining an active community can be some of the objectives.
The most important thing is that the content communicates and creates a connection with the target audience, so much so that they feel the need to comment, save and share the publication as if it were a treasure so that it isn't lost or forgotten. The content should be original and captivating whenever possible and the language should be adapted to the audience, i.e. it's not the same to communicate to different generations. Content should be differentiated and diversified, such as images, videos, lives, gifs, infographics, etc.
As already mentioned, the most relevant social networks today are Facebook, Instagram and LinkedIn, but there are other choices, but that doesn't mean you have to join them all. It won't do your company any good to be present on all the social networks if you don't work them properly. Imagine yourself in the mind of your potential client who visits one of your business's social networks and hasn't seen any posts for over a month. This indicates a bad impression of your company.
Depending on your area of business, you should select the most important social networks for your business. And how do you choose? It's much simpler than you think: you need to understand which social networks your customers are on, because after all, it's for them that you're going to publish your content.
Social media management isn't as easy as it first seems, but with us you have all the advantages you need to build your success and get more out of it. If you want to grow your brand on social media, Creat Marketing is your agency to take your brand to the next level.