If you follow the news at the moment, you've probably heard of ChatGPT, but do you know what this tool is and the impact it can have? Today we're going to give you a brief explanation of what ChatGPT is and what risks it can bring to your business.
But what is ChatGPT? In simple terms, it's basically a chatbot trained with massive data from the internet by 2021, which can converse with humans in a "natural" way. A OpenAI (the founding company) aimed to study artificial intelligence in a safe and ethical way, so it used around 45 Terabytes of texts and trained an artificial intelligence with this knowledge so that it could converse with humans and meet specific needs in several languages, although it performed best in English.
Using this tool you can write articles on a wide variety of subjects, tell fictional stories and tales, write news stories, poems, create jokes, create descriptions for application profiles, create original video scripts, etc.
However, what isn't talked about as much are the software's limitations, some of which are even cited by Chat itself, for example, the fact that it can occasionally generate incorrect information, produce harmful information or biased content and has limited knowledge of the world and events after 2021.
At a time when what is known as "fake news" is widespread, especially on the internet, you need to be very careful about the information you consult, especially if you are dealing with a company that has a major impact on the market.
There are a few potential downsides that companies should bear in mind when using the ChatGPT.
One of these is the lack of personalization, since this software doesn't have the capacity to personalize its responses based on the customer's needs and inconveniences, which in turn can lead to an unsatisfactory experience, thus affecting the company's image.
Another aspect to watch out for is a lack of empathy, as they don't have the human capacity to show empathy, which can be a problem in situations where the customer needs an emotionally sensitive response.
O ChatGPT is prone to making mistakes, since it is trained on the basis of historical data. This can lead to the perpetuation of existing stereotypes. In addition to these factors, it is possible for questions and answers to be misinterpreted, which can affect the accuracy and information provided to customers.
Over-reliance on this tool can result in a lack of human interaction. All of this affects a company's ability to adapt to unforeseen situations.
Finally, the privacy of customer data is a factor of concern, especially if personal information is being used and stored by the ChatGPTCompanies have a responsibility to ensure that they are following data privacy regulations in order to protect the privacy of their customers.
It's important to know the risks involved before using any tool. We hope this information has been interesting and useful to you.