Is your company registered with Google My BusinessHowever, does it not appear well positioned? In this article we'll talk a little about this platform and some tips you can use to maximize its use and boost your business
What is Google My Business?
Google My Business is a tool created by Google that is available to companies with an Internet presence or local businesses that want to improve their SEO. You can register your company on Google My Business for free.
To optimize your Google My Business listing, you need to follow a few SEO steps (if you want to know more, see the article: Is SEO traffic paid for?) where Google will then use these criteria to position your company on the first pages.
To achieve this, you need to think from your customer's point of view. When you search on Google, you rarely type in a specific company name, but rather other terms such as what the company does, the services it provides or the products it sells.
You need to find the right way so that when someone searches for your company's services or products, it appears most prominently on the search page.
To make this happen, we'll give you some tips on what you can do.
- The form must be complete:
The first thing you need to do is check that your Google My Business form is complete. To do this, you need to fill in all the information that Google asks for, such as the company name, address, sector, opening hours, telephone number, website, etc.
In your coverage areas, optimize your geolocation by placing it on Google Maps. This optimization is essential because Google will show your company to people who search for what you do in that region.
- Verified file
The form must be verified, which means that the code that Google sends you by mail to confirm your address must already be in your possession and you must put it on the form in order to make it verified, otherwise it won't be available.
- Keywords in the company name and service description:
In the information section, you can edit the company name, the categories in which the company participates, the address, coverage areas, opening hours, etc. To optimize the company name in search engines, you first need to do a search for keywords related to your area of activity. Once the research has been carried out, select all these keywords and save them for later use in Google My Business.
When you want to edit your company's name, first use the keywords that refer to what you do and only then put in your company's name. Next, select the categories for everything your company does. Add a main category and additional ones.
In the service description step, you will specify everything your company does. The more information you specify, the better.
- Post regularly:
The Google My Business page is almost like the company's social network. You need to make posts to keep your profile up to date, as it will optimize searches to get you to the top of the rankings. If you can, it's advisable to post weekly, bearing in mind that the maximum is 100 posts.
- Keywords in the images:
All photos uploaded to Google My Business must be light and optimized by using keywords in the file name. If you want to post a specific image, rename it so that it is optimized for your business. You can also right-click, go to properties > details, put the same keywords in the title, subject, tags and comments. Now your photo is optimized, you can upload it.
O Google My Business has some criteria for images: they need to have good resolution, they can't be in dark environments, they can't be montages, they can't have too many filters and things written on them. Using images and videos will give your company credibility. If you have a physical space, put up a photo of the inside, the façade, the employees at work, the team, so people know what they can count on.
- Quality website links:
It's important to have quality links pointing to your website, so it's a good idea to register your company on other sites such as Yellow Pages, Facebook, Instagram, LinkedIn, etc. The more places your company is registered on, the more credibility it will bring to your business.
- Ask the customer to evaluate the company:
Whenever possible, send your customers a link so they can rate your company. In the home section, there is a rating link that you can share with people. It would be good for your customers to rate your company using the keywords of what it does. Remember that you must respond to your customers within a maximum of 24 hours and that all reviews must be answered. The number of reviews and ratings are an indicator of quality and will help your company to rank well on Google.
