
Many companies fail to achieve results in LinkedIn and the reality is that most people use this platform in the wrong way. In this article we're going to give you some advice on how to get results using this social network.
Even though I had all the opportunities within the LinkedInMany people find it difficult to make connections with potential clients and to set up qualified meetings. They can't get clients and potential clients to accept the connection request and they don't know what to say in the first message in order to set up a meeting.
Today we're going to mention a few steps you need to take if you want to get results on LinkedIn
1. Optimizing your profile:
Most companies fail to attract potential on LinkedIn because they don't have an attractive profile. They believe that LinkedIn is a kind of CV, so they describe their services, what they do, where they work, etc.
For any kind of search to work on LinkedIn, make sure you talk about how you can help your client, rather than just mentioning your products and services. These are important and there will come a time to talk about them, but right now, focus on showing how you can solve the problem your potential client is trying to have solved.
Mention challenges and problems that you have already helped some brands solve, showing exactly that there is a better way and that you are an asset to people in your segment and the segment in which you operate, helping them to choose an easier path.
It's important to have a professional profile photo and to use a cover on the LinkedIn that creates credibility for your business. Avoid spelling mistakes and make your details visible on the platform, this will help them contact you in the right way.
2. Connection request:
O LinkedIn divides users into three categories:
- First, people who are part of your contacts;
- Secondly, people who are contacts of yours: these people can't exchange messages with you in the free version, but you can see each other's profiles and have a network of contacts in common;
- Thirdly, people who are not related to you.
After completing your LinkedInThe next step is to send a connection request to your potential customers.
You can use the standard LinkedIn connection request, or you can choose to write a personalized connection request.
What's the difference between the two?
If you receive a lot of connection requests, personalization makes a big difference, because this way you can understand the motivations of the person who sent it. If you use the personalized template, you'll increase the conversion rate and have a better chance of being accepted by the person.
One piece of advice you should keep in mind is to save templates aimed at the type of customer you are looking for. When personalizing the request, you can include relevant information in the message, such as why you want to connect with that specific person or mention some relevant information about the company.
You should avoid connection requests with a very strong sales characteristic such as:
"I want to present my product."
"I want to talk about this problem I've noticed in your company."

3. First message:
The connection request has been accepted, what happens next? As much as you have the chat option available to talk, it's recommended that you don't try to rush things in an attempt to schedule a meeting. Start with a more casual conversation instead and try to understand the person's situation, what problems they are experiencing and how you can help with your service. At this point, you're building a relationship, and if you're too commercial this will only bring good results with potential clients who have a good awareness of the problem.
Most of the people who might buy your products or services are still understanding the problem and not looking for a solution.
What to do?
- Ask questions;
- Understand scenarios;
- Get close to the potential customer.
After that, you can call him in for a meeting where you will make the diagnosis Try to be as natural as possible, test various approaches and see what works best within your sector.
4. Content production:
As your main customers begin to accept your connections, publish content frequently. When you publish new content, you impact two types of people, the people who are connected to you and the people who follow you.
LinkedIn has a different feature from other social networks: posts tend to have a higher organic delivery. Even users who have few connections can reach a large volume of views, which would not normally happen on platforms such as Instagram.
If you produce content on a regular basis, you will build an image of authority around your area of expertise.
Some content ideas:
- Share videos;
- Quotes;
- Photo;
- Long texts.
Make sure you have a strategy aligned with the market you are trying to reach.
5. Follow-up:
Most people don't use LinkedIn every day, and when they do, they don't spend much time on the platform. Be aware that the people you've messaged won't reply in real time, they'll reply when they log in, so it's essential to follow up well with everyone who is a potential client.
In short, the LinkedIn is a powerful platform for finding potential clients, but it's important to follow some effective strategies in order to succeed. With these strategies, you can build a good network of contacts effectively!
