Consulting
Marketing Plans
Digital Marketing Plans
Google Ads campaigns
Marketing & Strategy
Grow your business with more customers and more sales through our consultancy.
CREAT MARKETING operates in the area of marketing consultancy services that aim to provide a global and integrated solution through the main aspects of strategic management consultancy, marketing, communication and branding that guarantee better performance for your business, products and services.
Marketing consultancy services are tailored to each project in order to achieve the desired objectives. Marketing, especially digital marketing, is already one of the main sources of business for many organizations. But for companies that are not yet fully immersed in this universe, there can be a certain difficulty when it comes to defining what type of action they should implement.
- Growing up;
- Increase your sales;
- Build customer loyalty;
- Become more competitive.
Our consultancy aims to establish close contact with your business, so that by understanding the market in which you operate, we can understand the intrinsic characteristics of your organization, in order to outline marketing strategies aimed at the product/service, pricing, means of distribution and promotion. Our team has vast experience in Marketing, Sales and Communication in various projects for multiple leading brands. Achieve greater results with an experienced team to obtain greater results and more advantages for your business.
- Business to Business (B2B) and Business to Consumer (B2C);
- Businesses that want to sell online and want to develop an E-commerce project;
- Businesses that want to generate leads;
- Businesses wishing to increase and strengthen their reputation;
- Businesses that already have a digital strategy and are looking to reduce the cost of acquisition;
- Businesses that want to use digital marketing to build customer loyalty.
A marketing plan is divided into 7 stages:
- Analysis-Diagnosis;
- SWOT analysis;
- Definition of Objectives;
- Choosing Strategic Options;
- Marketing Mix;
- Financial Plan;
- Evaluation and updating of the Marketing Plan.
It is a document that identifies the strengths, weaknesses, threats and opportunities of the business in order to indicate where more effort should be made and to help take advantage of opportunities, enhance strengths and eliminate or reduce weaknesses. The marketing plan contains cultural, environmental and social aspects, among others, which can directly or indirectly influence business performance.
A marketing plan is associated with the launch of a product, brand or company/business, with the ultimate goal of acquiring customers and promoting the business and what it has to offer. You need to bear in mind that the success of a product/service/brand/business is largely dependent on a good marketing plan.
- Set goals for a period of time;
- Define marketing strategies to achieve objectives;
- Define the numbers you want to achieve in the sales funnel;
- Define a clear vision of the market and the target audience that the business wants to reach;
- Create a relationship between the brand and its customers;
- Reaching the target audience with an adjusted budget;
- Monitor the results of each action taken.
When creating a marketing plan, it should be noted that the world is constantly evolving, especially in new technologies, which can change and adapt over time. Writing a marketing plan may seem like a challenge, but it is a crucial tool to help companies not only with their marketing efforts, but also with management decisions, human resources policies, ...
Plans
When drawing up a Digital Marketing Plan, target audiences must be identified and their weaknesses, preferences and needs must be known. It will be necessary to characterize them perfectly, which are called personas.
In the Digital Marketing Plan, some answers must be given:
- Is your site optimized for SEO (Search Engine Optimization)?
- Is the site adapted to all devices (desktop, mobile, ...)?
- Are social networks updated regularly? Does the site have a built-in blog? Is it up to date?
- Do you use e-mail marketing for your customers and prospects?
Once these and other points have been analyzed, it's time to start making the necessary corrections that don't comply with the best digital marketing practices. At this stage, you will need to create the keywords that your target audience uses when looking for information about your products/services linked to your business. After this stage, you'll need to create the various pieces of content that will take into account the previously defined keywords.
It will be necessary to analyze the existing website, the newsletters created and the management of social networks. Once these channels are optimized, it will be necessary to create a schedule of content to be produced so that the Digital Marketing Plan is successful. It will also be necessary to define the topics to be developed for the type of personas, depending on the products/services they are targeting. Subsequently, it will be necessary to build a method for producing content for the Blog and how it will be updated (weekly, fortnightly, monthly, ...), what posts will be produced for social networks and E-mail Marketing to be sent, with the new dynamic.
By integrating all the content, the Digital Marketing Plan will be successful in obtaining leads, which will then be translated into sales. When creating a digital marketing plan, it should be noted that the world is constantly evolving, especially in terms of new technologies, which can undergo changes and adaptations over time.
Campaigns
A marketing plan is divided into 7 stages:
- Analysis-Diagnosis;
- SWOT analysis;
- Definition of Objectives;
- Choosing Strategic Options;
- Marketing Mix;
- Financial Plan;
- Evaluation and updating of the Marketing Plan.
Targeted campaigns to display results on the Google search engine. It is very effective because it allows your ad to be well positioned and easily found. It's an effective solution for the vast majority of companies, but it's one of the most popular for smaller budgets.
Targeted campaigns to display results on the Google search engine. It is very effective because it allows your ad to be well positioned and easily found. It's an effective solution for the vast majority of companies, but it's one of the most popular for smaller budgets.
Campaigns created for display on mobile devices, with a wide reach, as the use of smartphones currently exceeds the use of computers and laptops.
Campaigns aimed at YouTube video presentations. This format has enormous segmentation capacity, with various formats available to reach the target audience with greater impact.
Targeted campaigns to display products on the Google search engine. This solution is ideal for increasing your online store's sales, as your products are more visible, containing an image, price, title and description, which increases clicks.