If you have a company or brand, start thinking about the strategy for the Black Friday! Anticipating this strategy is crucial as it is one of the most important events of the year for many businesses. It's an opportunity to generate a large volume of sales in a short period of time and increase brand visibility.
By planning ahead, companies can be better prepared to deal with increased website traffic and demand for products. Companies can also create effective marketing campaigns and offer attractive discounts that encourage customers to buy.
In addition, anticipating the Black Friday allows companies to analyze market trends, study competitors' activities and identify areas where they need to improve to ensure they can maximize sales opportunities.
A Black Friday is a time of unmissable offers and discounts. The appeal of this type of occasion is so great that the best offers often disappear within the first few hours of the store opening.
Here are some strategies that can help you build a good advertising campaign. Black Friday for your company, starting by mentioning a few pillars that are very important for making the campaign a success:
1. Big discounts
What most attracts the attention of consumers at this time of year are significant discounts. Bear in mind that these need to be attractive because, if they are low discounts, the customer may choose to buy at another time of year or even from the competition, if they offer more competitive prices.
2. Careful dissemination
A good campaign requires good promotion. If you do, you'll be showing consumers what your brand has to offer. You should have a tactical marketing strategy to target the consumers who are most likely to buy, and your billing strategy should be aligned with your sales forecast.
3. Internal alignment
Your campaign needs to be well aligned internally, which means that the whole team needs to be aware of what you are planning to do. This goes a long way towards ensuring that the consumer has a good experience with the brand.
4. Plan the strategy you want to use in advance
Although we are still a long way from Black Friday, it is necessary to anticipate and prepare for this campaign in advance so that nothing goes wrong. You need to plan well to get the results you want.
The first step is to analyze what has happened in previous years in order to be able to repeat a good result or avoid not so good results.
Some questions you should ask:
- What sold well last year?
- What do I have to sell?
- I want to free up products stuck in stock? Have competitive prices in several categories?
- Do I want to sell only what brings me the most profit?
5. Define performance indicators
Performance indicators (KPIs) are very important because they show the objectives you have achieved. So try to define KPIs that are directly related to the sales and invoicing process.
6. Understand what the consumer is looking for
What tends to attract the most attention are big discounts on select products, rather than price reductions for the whole store. For this reason, it's very important to know which products consumers want most. A good way to do this is to research and observe customer behavior on social networks.
7. Check the stock
This is an essential step, as it lets you know which products are at a standstill, which are almost finished and which are actually out of stock. This way you'll be able to pinpoint which products are likely to receive the most significant discounts.
8. Organize the website
This is likely to be your main method of making sales, so you need to be able to offer the best online shopping experience. You can do this by highlighting the section related to Black Friday, optimizing SEO techniques so that your site appears well positioned in search engines, testing the purchasing process, reviewing the website's security features and ensuring its availability throughout the Black Friday period.
9. Organize the customer service team
It's normal for customers to ask a lot of questions during this period, which is why you need to organize your support team so that they can answer customer queries quickly and efficiently. To do this, it's important that the team is aware of all the information and strategies.
10. Create a great promotion strategy
Competition on Black Friday is strong, so you need to take a different approach when running your campaign. You can do this by using your creativity, or by focusing on discounting products that are highly desired by the consumer and that are not highly sought after by the competition.
In short, to have a Black Friday with good sales, you need to plan a strategy in advance and align your team with it.