O Pantone Orange Peel is the ideal choice to symbolize the month of May.
This vibrant shade of orange conveys energy, enthusiasm and creativity, qualities that align perfectly with the joyful and dynamic spirit of spring. It also evokes the freshness and invigorating aroma of citrus fruits such as oranges. Just as these fruits are synonymous with vitality and lightness, the month of May invites a new rhythm: lighter, sunnier and full of color. It's a time when nature reinvents itself and orange, with its vivacity, goes hand in hand.
May is a month of renewal and vitality. The flowers bloom, the days become longer and brighter, and people start to go out more, celebrating life outdoors. Orange, with its warm and welcoming nature, reflects this explosion of color, light and positive emotions. It's a color that draws attention, creates closeness and invites action. Ideal for spring or early summer promotional campaigns that want to capture a light-hearted spirit.
Just as nature is full of life and color, Orange Peel represents the vibrant pulse of a month full of creativity and enthusiasm.
Meaning
- Enthusiasm and joy:
Orange is a color directly associated with good humor, fun and spontaneity. It evokes feelings of contagious joy and stimulates conviviality and sharing, all of which we experience most intensely in the month of May. - Creativity and Expressiveness:
Orange tones inspire innovation and freedom of expression. In design, they are used to stand out, make their presence felt and communicate a positive, uncomplicated attitude. It's the perfect color for brands that want to dare and surprise. - Warmth and proximity:
Orange Peel creates a feeling of welcome and empathy. It's a color that brings people together, that invites touch, dialogue and emotional connection, fundamental elements for spring campaigns that aim to create bonds with the public.
Examples of brands
- Fanta:
Fanta is an icon of the use of vibrant orange, reinforcing the idea of youth, freshness and fun. Its visual identity reflects exactly the brand's values: spontaneity, taste and joy. - Nickelodeon:
With its famous orange logo, Nickelodeon positions itself as a fun, irreverent brand that is close to its young audience. The orange tone communicates dynamism and creativity, a constant invitation to entertainment. - Sport Zone:
Sport Zone, the Portuguese brand dedicated to sport and active well-being, uses orange as a symbol of movement, vitality and energy. The color reinforces the brand's commitment to a dynamic and healthy lifestyle, and is easily recognizable in its stores and visual communication.
O Pantone Orange Peel is undoubtedly the color that captures the essence of the month of May: brightness, positive energy and celebration of life. Whether in advertising or design, this tone radiates human warmth and joy, making it the ideal choice to highlight brands, ideas and emotions at this time of year.
How can CREAT help?
In CREATWe create customized rebranding strategies in line with your company's objectives and values. From brand analysis to the implementation of the new identity, we guarantee a structured process that generates real impact.
If you feel your brand needs a new identity to stand out and grow, talk to us! 🚀