Pantone 17-1464 TCX Red Orange has a strong connection with the month of October, it is a color that captures the intensity, energy and vivacity characteristic of this time of year.
It symbolizes the transition to autumn and the vibrant energy of the Halloween celebrations. Halloween, celebrated at the end of October, is marked by a color palette rich in warm and mysterious tones, where the Red Orange stands out naturally in zucchini.
In the world of advertising and design, the Red Orange is a color full of symbolism, capable of arousing a diverse range of emotions and associations, depending on its use. Below are some of the meanings related to this color:
Energy and dynamism: It conveys a sense of vitality and action, ideal for brands that want to express movement and intensity.
Passion and Emotion: Combining the intensity of red with the vivacity of orange, Red Orange conveys passion and excitement. It's the perfect color to create a deep emotional involvement.
Warmth and welcome: Being a warm color, Red Orange also brings a feeling of comfort and welcome. It can evoke the idea of closeness and hospitality, making the environment more inviting.
Examples of brands that use Red Orange in their visual identity:
- Mozilla Firefox: The Mozilla Firefox browser is a globally known brand, and the use of Red Orange in its logo is a strategic choice that reflects the essence of its identity. The vibrant and dynamic color symbolizes innovation, speed and energy - three fundamental characteristics for a web browser that seeks to offer an agile and efficient browsing experience. Red Orange is also directly linked to the visual representation of the fox, which suggests the idea of continuous movement and speed.
- SoundCloud: The SoundCloud streaming platform stands out for its unique and innovative approach to promoting musicians and content creators around the world. The platform uses Red Orange as a central color in its branding, conveying creativity, energy and the warmth of the global community of musicians and listeners.
- Hermès: Hermès is one of the world's most iconic luxury brands, known for its high-quality products such as handbags, accessories, clothes and perfumes. It is known for its Red Orange boxes. This choice of color is much more than aesthetic, it symbolizes passion, exclusivity and a commitment to quality. Orange evokes feelings of warmth and joy, creating an emotional connection with its customers.
The use of Red Orange helps brands stand out by creating a strong emotional connection with their consumers through associations with passion, creativity and enthusiasm. This vibrant color evokes warmth and closeness, making it a popular choice for companies wishing to convey energy and a striking visual impact.