{"id":9964,"date":"2023-10-17T15:48:36","date_gmt":"2023-10-17T15:48:36","guid":{"rendered":"https:\/\/creatmarketing.pt\/?p=9964"},"modified":"2024-04-05T11:58:28","modified_gmt":"2024-04-05T11:58:28","slug":"7-dicas-fundamentais-para-uma-estrategia-de-marketing-digital-no-setor-imobiliario","status":"publish","type":"post","link":"https:\/\/creatmarketing.pt\/en\/new-form-of-fraud-through-facebook-14\/","title":{"rendered":"7 Key Tips for a Digital Marketing Strategy in the Real Estate Sector"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9964\" class=\"elementor elementor-9964\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1951e7 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"d1951e7\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75d8c83b\" data-id=\"75d8c83b\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f614ea elementor-widget elementor-widget-image\" data-id=\"0f614ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"1239\" src=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario.webp\" class=\"attachment-full size-full wp-image-9969\" alt=\"Digital Marketing Real Estate\" srcset=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario.webp 1250w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-1024x1015.webp 1024w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-768x761.webp 768w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-640x634.webp 640w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-400x396.webp 400w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a02fda elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9a02fda\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1a70b0\" data-id=\"e1a70b0\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3513a32 elementor-widget elementor-widget-text-editor\" data-id=\"3513a32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The real estate sector is one of the most competitive. For this reason, a good<strong> Plans<\/strong> can make all the difference to a company's success. However, it is very important that companies in this sector keep up to date with the best techniques to apply in order to attract potential clients and stay ahead of the competition. That's why today we're going to give you some tips on how you can strengthen your digital marketing strategy in the real estate sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f48e2a elementor-widget elementor-widget-text-editor\" data-id=\"7f48e2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffcc00;\"><strong>1. keep up to date with trends<\/strong><\/span><br>It's important that you do this because Digital Marketing is constantly being updated and there are always&nbsp;<a href=\"https:\/\/creatmarketing.pt\/en\/the-advance-of-sustainability-crucial-trends-for-marketing-in-4\/\" target=\"_blank\"><u><b>new strategies<\/b><\/u><\/a>It's very important to keep up to date with new features and tools.<\/p>\n<p><span style=\"color: #ffcc00;\"><strong>2. Building a database<\/strong><\/span><br>By running campaigns to attract leads to receive your content, you will build up a carefully segmented database for this purpose. This way, when you have news about property options, new launches or other subjects, you'll have a list of people to whom you can send this information, without having to spend a lot of money. A good tip is to mechanize this process, so that it becomes easier and more practical.<\/p>\n<p><span style=\"color: #ffcc00;\"><strong>3. Inbound Marketing techniques<\/strong><\/span><br>Inbound marketing techniques are very effective in the real estate industry. Informative and engaging blog posts, social media campaigns and the use of&nbsp;<a href=\"https:\/\/creatmarketing.pt\/en\/what-are-the-fundamental-steps-for-an-e-mail-marketing-strategy\/\" target=\"_blank\"><u><b>e-mail marketing<\/b><\/u><\/a>can help attract potential customers. This concept is related to providing the reader with important information related to your sector and, as a result, you can gain very important leads for the success and development of your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a2355 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"f4a2355\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a93fb28\" data-id=\"a93fb28\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12cd90b elementor-widget elementor-widget-image\" data-id=\"12cd90b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing.webp\" class=\"attachment-full size-full wp-image-9971\" alt=\"Inbound Marketing\" srcset=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing.webp 1920w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing-1024x683.webp 1024w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing-768x512.webp 768w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing-1536x1024.webp 1536w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing-640x427.webp 640w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/inbound-marketing-400x267.webp 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfb33c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1bfb33c\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bee3e75\" data-id=\"bee3e75\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7c086 elementor-widget elementor-widget-text-editor\" data-id=\"2d7c086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffcc00;\"><strong>4. Contents<\/strong><\/span><br \/>If you don't have a mechanization platform and your social networks have few followers, it's more difficult for your organic content to be visible to people. However, if you do have this type of platform, it's easier to distribute this information organically, without investing in traffic. By creating content, you can gain reciprocity and increase the value of your brand in people's lives. A great tip is to prioritize video content.<\/p><p><strong><span style=\"color: #ffcc00;\">5. Advertisements<\/span><\/strong><br \/>Use sponsored ads that appear on social networks and search engines. You don't need to create campaigns with ads on several platforms, just choose one or two that are assertive for your target audience and focus on them. Remember to also invest in content, tips, information and work on social media, so as not to bombard your audience with ads and make people link something to your brand.<\/p><p><br \/><span style=\"color: #ffcc00;\"><strong>6. Focus on a single audience<\/strong><\/span><br \/>Focus on YOUR audience and analyze important data, such as where you communicate best, where you have the most reach, the best times to post, etc. Try to get closer to potential customers who behave in a similar way, because if you do, you'll find it easier to communicate and pass on information, converting leads into customers. <br \/>Also offer personalized customer service in order to strengthen your relationship with the client.<\/p><p><span style=\"color: #ffcc00;\"><strong>7. Make partnerships<\/strong><\/span><br \/>If you opt for partnerships, you're more likely to make a profit more quickly. With that money, you'll be able to invest more in your brand, image and business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53550c3 elementor-widget elementor-widget-text-editor\" data-id=\"53550c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, the implementation of a <strong>Plans<\/strong> is fundamental to the success of the real estate sector in an increasingly competitive market. We hope this article will be useful for real estate professionals looking to maximize their online presence and increase the number of conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0bd472 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"c0bd472\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a60312\" data-id=\"0a60312\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb3cf0e elementor-widget elementor-widget-image\" data-id=\"bb3cf0e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias.webp\" class=\"attachment-full size-full wp-image-9972\" alt=\"Digital Marketing Real Estate\" srcset=\"https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias.webp 1920w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias-1024x683.webp 1024w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias-768x512.webp 768w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias-1536x1025.webp 1536w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias-640x427.webp 640w, https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-parcerias-400x267.webp 400w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The real estate sector is one of the most competitive. For this reason, a good digital marketing strategy can make all the difference to a company's success. However, it is very important for companies in this sector to keep up to date with the best techniques to apply in order to attract potential clients and stay ahead [...]<\/p>","protected":false},"author":1,"featured_media":9969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[103,102],"class_list":["post-9964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-imobiliario","tag-marketing-digital"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-1140x445.webp",1140,445,true],"list":["https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-463x348.webp",463,348,true],"medium":["https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario-300x297.webp",300,297,true],"full":["https:\/\/creatmarketing.pt\/wp-content\/uploads\/2023\/10\/marketing-digital-imobiliario.webp",1250,1239,false]},"_links":{"self":[{"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/posts\/9964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/comments?post=9964"}],"version-history":[{"count":0,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/posts\/9964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/media\/9969"}],"wp:attachment":[{"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/media?parent=9964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/categories?post=9964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatmarketing.pt\/en\/wp-json\/wp\/v2\/tags?post=9964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}