Logo and Identity Manual



Institutional Communication

Graphic Design

Logo and Identity Manual

We think and design your brand with passion!

"A brand is a set of expectations, memories, stories and relationships that together are responsible for making the consumer choose one product or service over another." - Seth Godin


A logo is a critical aspect of business marketing. As the main graphic representation of a company, a logo is an anchor of a company's brand and becomes the most visible manifestation of the company within the target market. For this reason, a professional logo should be an essential part of any company or brand's overall marketing strategy.

Identity Manual

A good corporate identity manual (also called a visual identity manual) is an essential tool for managing the way a brand expresses itself through elements and signs that allow consumers to recognize it. This type of document, which defines the standards to be followed to achieve a uniform and coherent expression of corporate identity, can nowadays be physical or digital. The manual describes the use of the set of identifying elements and style criteria that have been defined for the brand, with the aim of guaranteeing the correct application of the logo and its symbolism and the coherence of its expression in all types of media, whether graphic, physical, audiovisual or interactive. The visual identity created for a company serves to make it unique from its competitors and easily identifiable when consumers, partners, suppliers and employees come into contact with the brand it has created.

Stationary: What does it include and how can it grow your business?

The business card, email signature, envelope and letterhead are some of the elements that make up the stationary and that speak for the brand when a representative is not present. These elements have preferential contact with the client, spending time in the wallet, desk and screen, and are always communicating your brand. As such, they should have an image that gives the best references.

Business card

It's your company's self-presentation, an essential piece to convey a positive first impression to your customer. After capturing attention and making a good impression on a first contact, a card allows your company's image to remain in your customer's memory over time. It is a piece that is always accessible, as it contains all the information the customer needs to search for your company and contact you.

Letterheads & Corporate Envelopes

Send documents to your customers and partners using letterhead and envelopes with your branding. By doing so, you can distinguish your letters from the dozens of similar envelopes and white papers that the recipient receives. They convey care and professionalism, helping to solidify the image the customer has of your company.
Email subscription

Although it is not a physical piece, it is an essential digital element that makes up your brand identity. It accompanies, identifies and personalizes the emails you send to customers, partners and suppliers. It usually consists of the logo, contact name, department or function, telephone number, website and may also include a personal photo of the sender.

Merchandising results in conversion, conversion is a result, a result is profit.

Merchandising is a marketing technique focused on presenting and passing on information about products available at points of sale.
Think about the details of your product or service, from the packaging to the moment it is

Point of Sale Merchandising

Used to remind the public of the brand, it promotes customer loyalty. These are usually actions promoted by the company among the public relevant to the brand. Stands promoting products are one example. Often, materials that can be distributed quickly are used, such as backpacks, tshits, pens, etc.

Seduction Merchandising

This type of merchandising targets the environment surrounding the product or brand, promoting an exploration of the senses (touch, taste, smell, sight and hearing). Thus, seduction merchandising strategies use color, smell, sound, tasting and various visual stimuli to win over the customer.

Editorial Merchandising

Usually called product placement, it is a type of merchandising that promotes the image of the company or a certain product in films, series or other media that are viewed by many people. Brands such as Coca-Cola or Ray-Ban have used this merchandising technique as a way of positioning their brand in the market.

Visual Merchandising

Window dressing, the most common form of visual merchandising, aims to attract customers by displaying a particular product. Along with seductive merchandising, it makes the consumer want to buy. It uses the shop window as a decorative space, prepared with selected items and using lighting, sound, scents and colors.

Institutional Communication

The mirror of a unique personality.

One of the main challenges in the organizational environment is to communicate with the different types of public, seeking to strengthen the company's values. To do this, it is necessary to develop strategies that align the organizational culture with the company's discourse on its objectives, vision and mission.

The success of a brand is based on people, regardless of its market niche, size and place of operation. Institutional communication directs its messages towards building the identity and image of the organization in the eyes of the public and works in an integrated manner with other areas to develop communication projects. Institutional communication mirrors the identity of a company or institution, while helping to strengthen it.

Bet on meaningful communication, based on the factors that make your company unique, the values you respect, the mission you set out to achieve and the vision that guides you. You'll see that it's worth it!

Static Content

Used to remind the public of the brand, it promotes customer loyalty. These are usually actions promoted by the company among the public relevant to the brand. Stands promoting products are one example. Often, materials that can be distributed quickly are used, such as backpacks, tshits, pens, etc.
Interactive Content

The interactive PDF is considered to be a rich material, identical to static content with increased potential for interaction and conversion. This means that it forms part of a Content Marketing strategy in which people download it in order to acquire knowledge on a particular subject. On the other hand, an interactive PDF - part of an interactive content strategy - not only provides the necessary information, but also encourages readers to interact with the material.